2019-09-29
Glory 560 grandly listed in Ecuador
Brand Dynamic

  On the evening of September 5th, local time in Ecuador, DFSK took another Glory 560 after the Glory 580 in the capital Quito. Zhang Xingyan, General Manager of Chongqing sokon Import & Export Corporation, Wan Zhijun, deputy general manager, and Florencia Durini, president of Maresa, jointly unveiled the Glory 560. The Glory 560 released 1.8L 5MT model. This is another important measure for DFSK to explore the South American market.

  General Manager Zhang Xingyan, the representative of DFSK headquarters, delivered a speech. He pointed out that the Ecuadorian market is an important market in the global layout of DFSK. The annual sales volume of local market reaches 130,000, and the annual sales volume of SUV is 40,000, accounting nearly one-third percent of the local automobile market. DFSK seized the market opportunity and successfully introduced Glory 580 in 2018. Since its listing appearance, it has been loved by many users and its sales have increased steadily.

  In 2019, DFSK accelerated stability the layout of South American market, and introduced Glory560 to Peru, Chile, and Colombia, which gained more recognition and praise from these markets. DFSK always adheres to the core values of “all for the user”. fully researches in the Ecuadorian market. Based on “family” and the concept of “big family SUV”, it has an insight into the consumer demand is based on “family” and creates the concept of “big family SUV”, which caters to users' on style, space, safety, etc. multi pursuit. Glory560 style is featured with stylish of tough and spacious, The seven-seats space, comfortable and other comprehensive product strengths let the car outstanding in the same-level SUV market and gained high attention from users.

  In mimetic drive test of the press conference, the user highly recognized the seven seats large spaces of the Glory 560. The third row can be fully flattened to increase the trunk storage space. The second row can not only be 4/6 split down to full flat, but also can be adjusted by sliding, which greatly enhances the space and ride comfort, which is very consistently with Latin America daily work and needs .

  “In terms of quality requirements, DFSK has always adhered to the concept of “Quality is life”. Every vehicle is tracked from design development, manufacturing, verification testing to user feedback to ensure the quality and effectiveness of the vehicle. The global supporting system and advanced manufacturing technology ensure the safety and high quality of the vehicle. “Zhang Xingyan, the General Manager of Chongqing sokon Import & Export corporation ., Ltd., described the strong support system behind the strength of Glory560 products at the press conference.

  The conference also invited the famous athletes from Ecuador, the women's 20km walking world record holder, as DFSK Ecuador brand spokesperson Glenda Morejón (Glinda) come to the press to help the Glory560 . The 19-year-old Glenda Morejón (Grinda) is full of energy, her fighting spirit and technical strength have won international acclaim and sought after by the Ecuadorian public. In the future, the Glory560 will cheer for this talented athlete together with the Ecuadorian .

  In the future, DFSK will continue to accelerate the globalization layout and work together with all partners to build DFSK into a global brand.